{"id":2171,"date":"2026-08-07T07:34:25","date_gmt":"2026-08-07T07:34:25","guid":{"rendered":"https:\/\/www.stadesign-portfolio.ovh\/?post_type=projets&#038;p=2171"},"modified":"2026-08-07T08:50:52","modified_gmt":"2026-08-07T08:50:52","slug":"pokedreamstore","status":"publish","type":"projets","link":"https:\/\/www.stadesign-portfolio.ovh\/index.php\/projets\/pokedreamstore\/","title":{"rendered":"Pokedreamstore"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2171\" class=\"elementor elementor-2171\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d11662 e-flex e-con-boxed e-con e-parent\" data-id=\"5d11662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-154d8bb e-flex e-con-boxed e-con e-parent\" data-id=\"154d8bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1800bd9 elementor-widget elementor-widget-heading\" data-id=\"1800bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.stadesign-portfolio.ovh\/index.php\/portfolio\/\">\u2b60 Retour<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74704f elementor-widget elementor-widget-heading\" data-id=\"c74704f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Projet # 30<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d7f26 elementor-widget elementor-widget-heading\" data-id=\"75d7f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pokedreamstore<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c3b9a8 e-flex e-con-boxed e-con e-parent\" data-id=\"7c3b9a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-230c2c5 e-con-full e-flex e-con e-child\" data-id=\"230c2c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9617864 e-con-full e-flex e-con e-child\" data-id=\"9617864\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-767222a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"767222a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gestion de la communication digitale de PokeDreamStore, une boutique sp\u00e9cialis\u00e9e dans les cartes Pok\u00e9mon et les produits d\u00e9riv\u00e9s. En parall\u00e8le de mon r\u00f4le de vendeuse, j&rsquo;ai assur\u00e9 la gestion des r\u00e9seaux sociaux (Instagram, Facebook et TikTok) en cr\u00e9ant des contenus engageants, en animant la communaut\u00e9 et en mettant en valeur les produits, les nouveaut\u00e9s et les \u00e9v\u00e9nements de la boutique. Cette exp\u00e9rience m&rsquo;a permis de contribuer au d\u00e9veloppement de la visibilit\u00e9 de l&rsquo;enseigne, de renforcer l&rsquo;engagement de sa communaut\u00e9 et de soutenir les objectifs commerciaux gr\u00e2ce \u00e0 une strat\u00e9gie de communication adapt\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e4a3f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"67e4a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-paint-brush\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M167.02 309.34c-40.12 2.58-76.53 17.86-97.19 72.3-2.35 6.21-8 9.98-14.59 9.98-11.11 0-45.46-27.67-55.25-34.35C0 439.62 37.93 512 128 512c75.86 0 128-43.77 128-120.19 0-3.11-.65-6.08-.97-9.13l-88.01-73.34zM457.89 0c-15.16 0-29.37 6.71-40.21 16.45C213.27 199.05 192 203.34 192 257.09c0 13.7 3.25 26.76 8.73 38.7l63.82 53.18c7.21 1.8 14.64 3.03 22.39 3.03 62.11 0 98.11-45.47 211.16-256.46 7.38-14.35 13.9-29.85 13.9-45.99C512 20.64 486 0 457.89 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gestion de projet  \/ Cr\u00e9ation de contenu \/ Print<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 360V24c0-13.3-10.7-24-24-24H96C43 0 0 43 0 96v320c0 53 43 96 96 96h328c13.3 0 24-10.7 24-24v-16c0-7.5-3.5-14.3-8.9-18.7-4.2-15.4-4.2-59.3 0-74.7 5.4-4.3 8.9-11.1 8.9-18.6zM128 134c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm0 64c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm253.4 250H96c-17.7 0-32-14.3-32-32 0-17.6 14.4-32 32-32h285.4c-1.9 17.1-1.9 46.9 0 64z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Professionnel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-652d5a6 e-con-full e-flex e-con e-child\" data-id=\"652d5a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb4a6a elementor-widget elementor-widget-image\" data-id=\"7eb4a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"324\" height=\"324\" src=\"http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/pokedream.png\" class=\"elementor-animation-hang attachment-full size-full wp-image-2173\" alt=\"\" srcset=\"http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/pokedream.png 324w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/pokedream-300x300.png 300w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/pokedream-150x150.png 150w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c51972 e-flex e-con-boxed e-con e-parent\" data-id=\"6c51972\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b561779 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b561779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Mise en oeuvre<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ad1e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70ad1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><div class=\"sub-title\"><strong>D\u00e9marche de conception\u00a0<\/strong><\/div><div>Avant de cr\u00e9er du contenu, j&rsquo;ai analys\u00e9 l&rsquo;identit\u00e9 de PokeDreamStore, son public cible ainsi que les tendances des r\u00e9seaux sociaux. J&rsquo;ai ensuite \u00e9labor\u00e9 un calendrier \u00e9ditorial afin de planifier les publications sur Instagram, Facebook et TikTok. Mon objectif \u00e9tait de proposer un contenu vari\u00e9, m\u00ealant pr\u00e9sentation des nouveaut\u00e9s, mise en avant des produits, vid\u00e9os, actualit\u00e9s de la boutique et contenus interactifs, afin de maintenir l&rsquo;engagement de la communaut\u00e9 et d&rsquo;accro\u00eetre la visibilit\u00e9 de l&rsquo;enseigne.<\/div><div>\u00a0<\/div><div class=\"sub-title\"><strong>Collaboration avec l\u2019\u00e9quipe\u00a0<\/strong><\/div><div>J&rsquo;ai travaill\u00e9 en \u00e9troite collaboration avec le g\u00e9rant de la boutique et les autres membres de l&rsquo;\u00e9quipe. Les \u00e9changes r\u00e9guliers nous permettaient d&rsquo;identifier les produits \u00e0 promouvoir, les offres commerciales \u00e0 mettre en avant ainsi que les \u00e9v\u00e9nements \u00e0 communiquer. Mon exp\u00e9rience en tant que vendeuse m&rsquo;a \u00e9galement permis de mieux comprendre les attentes des clients et de cr\u00e9er des contenus en ad\u00e9quation avec leurs centres d&rsquo;int\u00e9r\u00eat.<\/div><div>\u00a0<\/div><div class=\"sub-title\"><strong>D\u00e9fis rencontr\u00e9s et solutions\u00a0<\/strong><\/div><div>L&rsquo;un des principaux d\u00e9fis \u00e9tait de maintenir une pr\u00e9sence r\u00e9guli\u00e8re sur plusieurs r\u00e9seaux sociaux tout en adaptant les contenus aux sp\u00e9cificit\u00e9s de chaque plateforme. Pour y r\u00e9pondre, j&rsquo;ai mis en place une organisation bas\u00e9e sur un calendrier \u00e9ditorial et la r\u00e9utilisation de certains contenus sous diff\u00e9rents formats (photos, vid\u00e9os courtes et stories). Un autre d\u00e9fi consistait \u00e0 capter l&rsquo;attention d&rsquo;une communaut\u00e9 tr\u00e8s sollicit\u00e9e. J&rsquo;ai donc privil\u00e9gi\u00e9 des contenus dynamiques, des vid\u00e9os TikTok, des publications interactives et la mise en avant des nouveaut\u00e9s afin de favoriser l&rsquo;engagement et d&rsquo;augmenter la port\u00e9e des publications.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12a1ca elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b12a1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>M\u00e9thodologie de travail<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-360e3c8 e-con-full e-flex e-con e-child\" data-id=\"360e3c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d8b78cf e-con-full e-flex e-con e-child\" data-id=\"d8b78cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d96fda elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5d96fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Gestion de TikTok : cr\u00e9ation de contenu engageant et authentique<\/h3><p>Pour TikTok, j\u2019ai mis en place une strat\u00e9gie bas\u00e9e sur une publication r\u00e9guli\u00e8re avec l\u2019objectif de cr\u00e9er une proximit\u00e9 avec la communaut\u00e9. Je r\u00e9alisais une vid\u00e9o par jour en privil\u00e9giant un ton humoristique, dynamique et informatif afin de refl\u00e9ter l\u2019ambiance conviviale de la boutique. Les contenus mettaient en avant la vie quotidienne chez PokeDreamStore, les arrivages de nouveaux produits, les ouvertures de boosters, les nouveaut\u00e9s disponibles en magasin ainsi que les moments forts de la boutique. Cette approche avait pour objectif de rendre la marque plus accessible, de d\u00e9velopper l\u2019engagement des abonn\u00e9s et d\u2019attirer une nouvelle client\u00e8le gr\u00e2ce \u00e0 un contenu spontan\u00e9 et authentique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d610e21 e-con-full e-flex e-con e-child\" data-id=\"d610e21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4f718 elementor-widget elementor-widget-image\" data-id=\"eb4f718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1541\" src=\"http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.01.52-scaled.png\" class=\"elementor-animation-hang attachment-full size-full wp-image-2175\" alt=\"\" srcset=\"http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.01.52-scaled.png 2560w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.01.52-300x181.png 300w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.01.52-1024x616.png 1024w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.01.52-768x462.png 768w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.01.52-1536x925.png 1536w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.01.52-2048x1233.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76d29e7 e-con-full e-flex e-con e-child\" data-id=\"76d29e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ccdbe9 e-con-full e-flex e-con e-child\" data-id=\"6ccdbe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-405d5f6 elementor-widget elementor-widget-video\" data-id=\"405d5f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/2026-07-15-104142275.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ad3d05 e-con-full e-flex e-con e-child\" data-id=\"1ad3d05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8510f18 elementor-widget elementor-widget-video\" data-id=\"8510f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/cbe2a7a72f461726dfe63f2e8a2eec41.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-717a001 e-con-full e-flex e-con e-child\" data-id=\"717a001\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9799aef e-con-full e-flex e-con e-child\" data-id=\"9799aef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf417c elementor-widget elementor-widget-image\" data-id=\"bbf417c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1536\" src=\"http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.07-scaled.png\" class=\"elementor-animation-hang attachment-full size-full wp-image-2176\" alt=\"\" srcset=\"http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.07-scaled.png 2560w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.07-300x180.png 300w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.07-1024x614.png 1024w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.07-768x461.png 768w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.07-1536x922.png 1536w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.07-2048x1229.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-138b950 e-con-full e-flex e-con e-child\" data-id=\"138b950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34d3c24 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"34d3c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Gestion d\u2019Instagram et Facebook : information et fid\u00e9lisation de la communaut\u00e9<\/h3><p>Sur Instagram et Facebook, j\u2019ai adopt\u00e9 une approche davantage orient\u00e9e vers l\u2019information et la fid\u00e9lisation des clients. Je cr\u00e9ais des publications et des stories pour communiquer les actualit\u00e9s de la boutique, les nouveaux arrivages, les r\u00e9assorts de produits, les \u00e9v\u00e9nements et les informations li\u00e9es aux diff\u00e9rents TCG (Trading Card Game). Ces plateformes me permettaient \u00e9galement de maintenir un lien r\u00e9gulier avec la communaut\u00e9 en partageant des contenus utiles, en r\u00e9pondant aux interactions et en mettant en avant les produits disponibles afin d\u2019accompagner les clients dans leurs achats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37bc60 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f37bc60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Suivi des performances et analyse des r\u00e9sultats<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f76df29 e-con-full e-flex e-con e-child\" data-id=\"f76df29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1782c39 e-con-full e-flex e-con e-child\" data-id=\"1782c39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ceb71 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d2ceb71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Afin d\u2019\u00e9valuer l\u2019efficacit\u00e9 des actions mises en place, j\u2019ai r\u00e9alis\u00e9 un suivi mensuel des statistiques des diff\u00e9rents r\u00e9seaux sociaux. J\u2019analysais l\u2019\u00e9volution du nombre d\u2019abonn\u00e9s, la port\u00e9e des publications, le nombre de vues, les interactions (likes, commentaires, partages) ainsi que les clics sur les liens pour chaque plateforme. Cette analyse m\u2019a permis d\u2019identifier les contenus les plus performants, de mesurer l\u2019engagement de la communaut\u00e9 et de d\u00e9terminer les axes d\u2019am\u00e9lioration afin d\u2019adapter ma strat\u00e9gie de communication et optimiser les prochaines publications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7388ed4 e-con-full e-flex e-con e-child\" data-id=\"7388ed4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f150dbf elementor-widget elementor-widget-image\" data-id=\"f150dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"1442\" src=\"http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.53.png\" class=\"elementor-animation-hang attachment-full size-full wp-image-2177\" alt=\"\" srcset=\"http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.53.png 1084w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.53-226x300.png 226w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.53-770x1024.png 770w, http:\/\/www.stadesign-portfolio.ovh\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-07-at-10.03.53-768x1022.png 768w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c53c989 elementor-widget elementor-widget-spacer\" data-id=\"c53c989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2173,"template":"elementor_header_footer","categortiesdeprojets":[11,10],"class_list":["post-2171","projets","type-projets","status-publish","has-post-thumbnail","hentry","categortiesdeprojets-creation-de-contenu","categortiesdeprojets-gestion-de-projet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>stadesign.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stadesign-portfolio.ovh\/index.php\/projets\/pokedreamstore\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"stadesign.\" \/>\n<meta property=\"og:description\" content=\"\u2b60 Retour Projet # 30 Pokedreamstore Gestion de la communication digitale de PokeDreamStore, une boutique sp\u00e9cialis\u00e9e dans les cartes Pok\u00e9mon et les produits d\u00e9riv\u00e9s. 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